Four decades. Different sides of the business. One perspective.
For more than 40 years, Chip Flanders has worked across the beverage industry as a supplier executive, distributor executive, importer, brand owner, and advisor.
That range of experience matters because every part of the business sees the market differently.
A supplier sees opportunity one way.
A distributor sees execution another way.
A retailer sees what moves.
A founder sees the vision.
The market eventually decides what holds up.
Working across those different sides of the business has shaped the way Chip approaches advisory work today.
Not as someone with a formula.
As someone with context.
“I haven’t seen it all, but I’ve seen most of it.”
Perspective is earned over time.
After more than forty years in the beverage business, Chip would never claim to have seen everything.
But he has seen enough to recognize patterns.
He has watched brands gain momentum.
He has watched strong products struggle.
He has seen relationships create opportunities that strategy alone could not.
Those experiences do not make anyone infallible.
They create judgment.
Why Chip Flanders Advisory
At this stage of his career, Chip believes the most valuable thing he can offer founders is not another set of opinions.
It is perspective.
Chip Flanders Advisory was created to help founders develop the commercial judgment to build stronger brands and make better business decisions.
Start a Conversation
If this reflects the kind of perspective you want around your business, let’s have a conversation.